Adoption of green innovation practices in SMEs sector: evidence from an emerging economy

In developing world, awareness and environmental concerns are forcing small medium-sized enterprises to adopt green practices. Hence it is important distinguish the major obstacles/barriers which hinders adoption of practices in SMEs. This study utilizes a framework (three-phase) classify barriers/obstacles solutions eliminate these obstacles innovation adoption. total, twenty-five barriers fifteen were recognized through review existing literature experts opinions. Fuzzy Analytical Hierarchal Process (AHP) was utilized rank Technique for Order Preference by Similarity Ideal Solution (TOPSIS) employed give appropriate ranks strategies/solutions overcome identified obstacles. The findings our revealed that out six barriers, legal most critical Pakistani Information second SMEs, followed technical-barriers, managerial-barriers, economic-barriers market-barriers. These will offer insights SMEs stockholders eradicate innovation, who intend instead conventional ones. Our analysis assist prioritizing factors influencing